May be the bigger question is why don't you have one already ?
93% of marketing professionals are using video for marketing and communication
Visitors are 85% more likely to buy a product after seeing a video than visitors who do not
Those are numbers that you can't ignore ... animated videos, or explainer videos as they are also called come in a number of varieties. The purpose is always the same .. spread the message.
Using pictures, drawings or photos is nothing new... after all a picture is worth 1000 words. Video is also not a new idea but the simplicity it provides when explaining how you can help people, define what you do, retain interest is immeasurable.
The Benefits of video
You can use video to bring any concept to life
They are great to give context to your ideas
The tone is easier to convey
It's much easier to represent complex ideas
To sum up an animated video is a versatile medium that can be used to retain interest and elevate your story to a higher level. They are engaging, a fun alterative to text, easier to produce than live action alternatives ... what's stopping you from contacting me and asking for more information ?
Still not convinced that 30 second video tells you everything you just read !!