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The time a viewer takes to form a trust judgement from your photo. Before they read your headline.
Before they see your experience. Before you say a single word.
The question isn't whether you're making an impression.
It's which version of you is making it.
Source : Princeton University
It's not a photography problem.
It's not even a branding problem.
The Identity Gap
The Identity Gap is the distance between who you have become and how you are still showing up.
You've grown. You've evolved. You've shed versions of yourself you're quietly glad are behind you. But somewhere online, the old version is still making your first impression for you.
Two thirds of founders feel it. Most never name it. And the ones who don't close it keep watching people who simply look like who they are walk through doors that should have been theirs.
Do any of these resonate?
You feel more powerful in person than you do online
You hesitate to post because something feels off
Your profile feels fine - but it doesn't feel like you
You've outgrown the old version of you, but haven't replaced it yet.
66%
of founders feel their photos don't reflect who they have become
50%
haven't updated their photos in over 3 years
21x
more LinkedIn profile views with a professional photo than without one
"Good photos start on the inside. Not with a camera. Not with a Pinterest board. With the decision to face what the gap is costing you."
