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London Presence Led Photography and Video

The
First 
Look

1 hr
2 outfits 
5 images
£175

You're building something real. You just don't have the images to prove it yet. This is the session that changes that focused, human, and done in an hour.

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WHAT YOU GET

5 identity led images
edited and ready to use.

 

1hr fully guided session tailored to you.

15 min pre session call to ensure we create the correct look

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Who is it for ...

  • You’re about to launch — and need the fire lighting

  • You’re marking your first year in business and it’s time to look like you mean it

 

This offer is available to businesses in their first 12 months,  or those actively building toward launch. If you’re further along and ready to go deeper, the Recognition Session is where we go next.

How it works ..

Step 1

Book your session and confirm your location preference — studio or on-site (within 60 mins of Pinner).

Step 2

Step 3

Step 4

15-minute pre-session call. We talk about you, your business, and what these images need to do.

Your 1-hour session. Two outfits. Guided presence coaching. No posing. No awkwardness.

5 edited images delivered within 5 working days, with a usage guide showing where each one works best.

Want more images on the day?

You can upgrade to 10 images for an additional £60,

decided at the session — no pressure, no pre-commitment.

What Next

The First Look is designed to get you visible — fast. But it's also the beginning of something.

When your business grows and your images need to grow with it, the GMS Recognition Session (£350) builds on this foundation — more images, more depth, more of who you're becoming.

There's no pressure and no timeline. But the door is always open.

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"Some of them I don't think that's me
but I prefer that side of me"

Amy

I'm not established yet. 

Will I look like I'm pretending? 

The best images we make are always of people who are becoming, not people who have already arrived. Clients consistently say things like "I finally look like the person I've been trying to become" — and that's the point. The First Look is built for the in-between moment. You don't need to have made it. You just need to mean it.

I've only just started. Do I really need professional photos already?

Yes and the sooner the better. How you show up visually in your first year sets the tone for everything that follows. The businesses that look the part from day one build trust faster, attract better clients, and stop feeling like they need to apologise for being new. Waiting until you feel "ready enough" usually means waiting longer than you need to.

What if I don't really know what my brand looks like yet?

That's exactly what the pre-session call is for. We don't need a fully-formed brand identity to make powerful images — we need to know who you are right now and what you're building toward. Most clients arrive without a clear idea and leave with images that feel more "them" than anything they could have planned.

Will I look like every other business owner with a headshot?

Not here. The whole point of this session is to make images that feel like you, not a template. Cookie-cutter headshots blend in. Presence-led photography makes people stop scrolling. The difference isn't equipment or lighting tricks. It's that we start from identity, not aesthetics.

I'm terrified of being photographed. Is that normal?

Almost universal. Clients have arrived nervous, shaking, convinced they'd hate every result — and left saying things like "I didn't think I could look like that." The session is designed to move at your pace. Nothing is rushed. The best images tend to happen after the nerves have settled, not before.

I've had headshots done before and hated them. Why would this be different?

Traditional headshots tell you to stand still and smile. That's why they feel hollow. This session starts with a conversation about who you are and what these images need to do for your business. The result isn't "a photo of you" it's a visual that does work for you every time someone lands on your profile or website.

What if I'm not photogenic?

"Not photogenic" usually means "I've only seen unflattering photos of myself." It's not a fixed truth it's a result of rushed, unguided moments. When you feel safe and directed, something shifts. Clients who come in absolutely certain they photograph badly leave with images they love. It happens every time.

Is £175 worth it when I'm just starting out watching every penny?

Think of it as the one investment that pays for itself every time someone looks you up before deciding whether to hire you. A weak first impression costs far more than the session — in lost enquiries, lower-value clients, and the time you spend second-guessing every email you send with a photo attached. Five strong images used in the right places change how your business is perceived overnight.

Do I need a website or social media presence before I book?

No. Many clients book before they launch these images are the launchpad. Having professional photos ready means your website, LinkedIn, and first social posts all start from a position of credibility rather than playing catch-up.

What if I freeze up or feel completely out of my depth on the day?

Then we slow down, we talk, and we find the version of you that's already there. No shot is ever forced. The session includes a 15-minute pre-call so you don't walk in cold, and the whole hour is guided — you won't be left standing in a corner wondering what to do with your hands.

I'm a service business — do I even need photos of myself?

Especially then. When there's no product to photograph, you are what people are buying. Your face, your energy, your presence that's the thing that makes someone choose you over the next person offering the same service. The businesses that hide behind logos and stock images lose to the ones who show up as a human being. People hire people. Give them someone to trust.

What if I book and then lose my nerve?

It happens. Clients have driven to the session ready to turn around and go home. They didn't. And they're always glad. The pre-session call exists partly for this so that by the time the day arrives, you've already spoken to someone who knows you, knows what you need, and has made sure the session feels like something to move toward rather than survive. The fear before is real. So is the relief after.

©2026 Gander Photography

 Web Site Design : Gander Media Solutions

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