Ideas sometimes they are hard to have, sometimes they don't stop coming?
It's the curse of the modern business and the creative .. to always be on the ball.
What's the best way for Equilibrium ideas to come to light? Simple work together and interact. The best way of doing that?
We get together and put shit on the walls ... anything goes. Nothing is too weird. Nothing is left out. Nothing is too far out there ...
Once we get those ideas down, we take a photograph of the wall. Only then do we go to the laptop and start fleshing stuff out ..
Do you white board ?